Natural Canines

Natural Canines goes the extra mile for all dogs with its USDA certified organic toothpaste. This toothpaste is safe for dogs to ingest as all the ingredients are sourced ethically and are free of additives. This unique blend of chicken and peanut butter effectively cleans plaque and tartar, encouraging good bacteria to form. 

Based on market research, a majority of animal toothpastes may have bold designs but are filled with additive ingredients. Natural Canines take the opposite approach. The essence of this mockup project is to keep the visual identity as simple as its ingredients. Natural Canines' Mascot embodies everyday dogs with an authentic expression that is relatable to all dog owners. This idea is further developed in the logo's outline as the expression never changes even in its minimalist form.